Nice post, Lucia. You don’t need to include a laundry list of every single item that’s included in your new product. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. Different companies adopt a variety of methods to do marketing for the promotion. Starbucks’ new product announcement email is a great example of how to include a ton of helpful information in a single email but make it easy to navigate and not too overwhelming. Like how you have chosen examples of established behemoth brands like Apple to smaller ones like Prezi! This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. I want the name "Doe Product" to be synonymous in your mind with quality. Thus letter announces a special event or an occasion that people need to be aware of. File type: DOC | PDF. The link has been copied to your clip boardy board! Company info – a short paragraph about your company and its products to help journalists understand the nature of the business and make writing about it easier. Let’s go over these press release basics in regard to writing about a new product. Get inspired for your product launch email campaign by these 25 email design examples. Tell them what’s included: The goal of a product announcement email is to get your readers interested enough to click on your call to action. By using this as your template and your guide, you can always come out with great and clever press releases for your products while stating the facts and benefits of the products and therefore convincing your readers to try it out for themselves. Get inspired for your product launch email campaign by these 25 email design examples. You’ve worked hard. These sample new employee announcements introduce the new employee, tell coworkers about the job, and provide location information. How to Plan a New Product Launch on Social Media – Step #5: Offline Activations. Can you somehow compare it to the products offered by your competitors? Is there a formal product launch ceremony? Download Sample New Product Announcement Letter in Word. I am very pleased to inform you all that a new employee, [write name of employee] has joined us today at x department as [write their designation]. Explaining the value of your product is an essential part of your communication. New Product Announcement Email. It’s doesn’t make sense to write about a product that seems just like every other, does it? The 3 Key Components . You can guide your users directly to the new feature and show segmented messaging to help them get adopted. Come and visit our branch nearest you for this wonderful new product. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. A press release can be very helpful when it comes to letting people know about your company’s new product. Press release with product announcement. ... We've hired John to carry out our new vision of how product development needs to involve making a business case and market for the product before we make a single widget. The product launch announcement is a set of activities aimed at promoting a new product. Yeah, keep dreaming. Jason Houseman Product Development Manager ABC Sentiments 11, Time square Street Los Angeles, California. August 2, 2013 by … This product is available only this December until supplies last. Stay away from boring titles such as [Company] Launches “New Product”. Lead – a brief overview of the story, including answers to the questions: Who? Remember – your headline needs something that’ll get your audience intrigued. More than synonymous--I want them to be one and the same. Please copy the link manually. Email design. Effective letter mentioning its features and special offers. Gentlemen: This is to inform you that The (Name of the Company) is now open and is located at 2345 St. Avenue Road, New York. If you’re short on time, check out our new product announcement press release template. ). File page: 1. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product." Focus on making your product stand out from the rest by emphasizing on unique features and benefits. Add your product photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release, An attractive headline that features unique benefits & features of your product, The standard elements of a press release: Headline, dateline, lead, body, company info, media contact information, A specific audience that it’s targetted to (, Information on why your product is worth talking about and why anyone should be excited about it, Attractive photos and/or videos of your product added directly to the press release (avoid attachments! One of such methods is to write new product launch announcement letter to its old customers. Describe the product. The specific content e-commerce brands include within an announcement email can vary significantly. sample letter new product announcement; sample letter to customers announcing acquisition; special discount offer sample letter {0 comments} Announcement of New Business Opening. If you’re unfamiliar with visual press releases, check out these multimedia press release templates and examples. If you’re out of ideas – Grammarly has a guide on creating a catchy headline. File size: 14.05 KB Search. What makes it different from other products? Feel free to use these email templates for when your product … 31 New Product Launch Email Template Examples. Does your product come in different varieties and sizes? Excellent examples. Got a new product or update? One email blast won’t make the sales pile up. A new product release; A limited-edition launch; A pre-order opportunity; A special event; Promotional announcement emails aren’t only to let people know you have a new product or service. A new or growing business may take this opportunity to market their establishment within their local community and to their fellow supporters. You can also see all that in the designs of the below given 31 examples of the product … You still need to be pitching to relevant journalists & bloggers interested in your topic/industry. If the business or office is an extension of a known business, explain that relationship. Announce the opening of your business, and add a brief message about your service or product. For example, if you’re writing a press release about a new line of natural beauty products or cosmetics, check which journalists that you found are actually interested in natural and organic products, and not just cosmetics in general. Why? Informing journalists and customers about your new product is very important. Sample of a New Product Announcement Letter. A well written press release will also help you drive attention and generate enough media hype around your new product. Announcement emails. Do not explain every aspect of the product; just provide enough information regarding the benefits the product offers or the reasons why customers should be interested in what this new product has to offer. A new product introduction letter aims at marketing a new product to existing or potential customers. How will it contribute to the consumers’ lives? Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info about your product and finishing with secondary details. Depending on your product and target audience, you’ll want to focus more on one or the other. If you’re targeting a very particular and specific audience, especially in the B2B sector it can be a better idea to focus on the technical features of your product. For this reason we are pleased to announce our new on-line shopping and delivery service. Include the following in your product press release: A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your type of product. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. To make product updates effective, pay attention to your targeting and how you communicate. Product announcements aren’t something to just “do” without previous planning. Sweet! When? New feature release emails. Moment. [The Guide + Expert Comments], 3 Event Press Release Examples & Tips From Journalists [Free Template]. When you’re planning a new product launch on social media, you’re probably focused on the digital planning: photos, videos, graphics, copy. You’ve gotta be signed up first to do that! Media lists often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. New Employee Announcement Email Sample. With what effect? Email newsletter design. Why is it worth writing about this particular product? You’ve gotta be logged in first to do that! Product Launch Email Subject Line: Moment 3.0 is here….crispier photos, smoother videos. It’ll improve the chances of your product press release getting picked up and published. In general, there are three main categories in which product launch emails are used. It clearly states the name of the product as well as the number of the newest version. 25 Product Launch Announcement Email Examples (From Real Brands), Follow specific topics like viral marketing, growth hacks and early traction, Discuss emerging growth opportunities with top growth hackers like Sean Ellis and Morgan Brown, Share and upvote content in the web’s premiere growth hacking network, Share and vote on content in the web’s premiere growth hacking network. 12+ Sample Announcement Letters Announcement is a proclamation or declaration of some happening, future event or something that has taken place. You still need to remember about trying to establish a human connection with whoever you’re writing to, and not mass mailing everybody. New Product Announcement Email is written to the customers on the launch of a new product. I’ve added a list of questions to make it easier: Unless you have a boring, non-visual product, adding photos & videos to your product press release is an absolute must. by emily on May 29, 2012. Writing Effective & Sample Emails. Copied! Launch it using this press release template in Word. Warm regards, Keith Johnson. Here are 14 of the best product launch emails for inspiration. Word 2003 (.docx) Adobe Reader (.pdf) Template Details. That means you shouldn’t send out emails with any attached images or videos (especially large files), resulting in a gigantic and possibly confusing email that will clog up journalists’ inboxes. New functionality without proper announcement is a wasted opportunity. These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software). More Related to Announcement Letters. Date. See more ideas about email newsletter design, email design, newsletter design. Jump To: New Product Press Release Examples. Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. Media contact information – the author or company’s/agency’s contact information. Announce New Product or Service. The product went viral and although it wasn’t ours, we did provide the email templates to launch the business. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. We do also share that information with third parties for analytics. Use the feedback box below if you have a question, comment or general feedback. Otherwise, it’s best to bring attention to your product by showcasing how it’ll benefit your customers and improve their day-to-day lives. Example Letter #2. Product UX: Changes to UX, such as a modal, product tour, label or hotspot can help highlight new features and coach users be successful. Write a great description of the product’s main features. Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Can you somehow compare it to the products offered by your competitors? When writing such a letter, it is important to use an optimistic tone and a formal language. Your team has worked too hard to not give your new features the attention they deserve. New Born Baby Announcement Letter What is a product launch announcement? How will it contribute to the consumers’ lives? Wrapping up your letter with the new product’s or company’s slogan is a unique idea. If you have a bit of time, it’s worth doing some more in-depth research. Stick to the point and mention the objectively superior qualities of your product. Announce New Product or Service. It includes everything you need to have the correct format. Each press release was created with Prowly’s Press Release Creator, which lets you easily create visual press releases (great for showing off your product!) Great product launch emails aren't just a fantastic way to sell more products. Thanks for compiling this. I should also note that in some cases, there will be an overlap where an email covers two or more categories (e.g., launching a new product and offering a discount). Finding time to do the shopping is sometimes nearly impossible. An easy way to find relevant media contacts interested in your product is by using a media contacts database. You can refine your search by filtering where a journalist is located, or what topics/industries he or she is interested in. Example Sentences The Product Press Release with product Announcement Template for Word is a great and effective tool that you can use for all your product press releases. Makes sense, Gergely :) Any other such companies at the top of your mind? Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. View Details All Versions. The following business announcement wording ideas offer a perfect example to the type of wording you can use to notify those individuals. By now you should know the basics of creating an effective product press release and pitching it successfully. The headline of your press release (and also the subject of your media pitch email) is crucial to getting your press release read or even email opened. Focus on specifics. New product announcement email example They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. However, for the best results, I recommend reading this whole post. It includes everything you need to have the correct format. I recommend spending a bit more time on it and making sure it’s attention-grabbing and mentions your product’s USP (unique selling proposition). Mar 22, 2016 - Product Launch emails. Headline – an attention-grabbing headline about your product. Add exciting features and benefits that’ll make people stop what they’re doing and read what your product has to offer. Try including numbers in your headline/e-mail subject – they’re proven to improve open rates. Dear Mr. Kennedy: Robinson’s Grocery knows how hectic life can be. Example 9: Letter of New Products. Make it count! The success of your new product press release getting published in the news can often decide on the success of your product/sales. Have a merry Christmas and a prosperous new year! If you want your product to get noticed, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. You still need the standard press release format. If only. How to Announce a New Product on Facebook and Twitter Ecommerce Marketing ecomdash Jan 19, 2017 Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. Think about how using your product can be easier, simpler or more enjoyable than what the competition has to offer. Real-world press release example:Bubble T Cosmetics: Bubble T launches the Curated Collection, as loved by influencer Ling.KT!Why is it worth writing about this particular product? Announce your new product — Send it 1 week before the launch. What? But what if you want to send out a press release that contains lots of high-quality and high-res images or videos (and because it’s a way to make your product more attractive for the press—why wouldn’t you)? Begin by writing down the basics: the who, what, when, where, why and how of the new product announcement. I think Prezi became one of the mammoths, we have to rethink who are the small but fast evolving companies. Lets sum up the essentials: Every product press release should contain: Academy E-books Magazine Public Relations |. Subject: Introducing a New Joining. 5. Company Name or Letterhead Address City, State Zip. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. That includes a clear message and call to action. SampleEmails.com. You’re already sold on your product. > Announcement Letter Sample > Announce New Product or Service. You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more. Our users have seen 50% higher adoption rates on new features thanks to product tours. Marketing is the key factor for the promotion of a product. 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